About us: 

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target.  

Roundel, Target’s retail media network, offers the world’s leading advertisers industry leading digital advertising solutions.  More than ¾ of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best-in-class marketing outcomes!  We design and deliver impactful marketing for brands and their agencies resulting in engagement.

Pyramid Overview:

Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments, and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.

A role with Target in India Marketing (Roundel Program Management) is an opportunity to work with some of the best in the business for marketing, strategy, media & digital and you’d lead work that connects to millions of guests. Your influence will drive sales and grow brand love through work that’s guest-centric, on brand, category relevant and channel focused.

About the Role:

As a Manager for Guest Experience Management, Roundel Marketing and Sales Enablement manager for Roundel Media at Target, you'll play a pivotal role in enhancing the online shopping experience for our guests. Your focus will be on optimizing digital campaign landing pages to drive engagement, conversion, and overall guest satisfaction.

Role Overview:

In this role, you will leverage your expertise in digital merchandising and guest experience development to ensure that every interaction with Target online is seamless and rewarding.

Your responsibilities will include:

Guest Experience Management

• Campaign Landing Page Optimization: Implement and refine strategies to maximize guest engagement and conversion rates of media campaigns through optimizing landing pages.
• Site Experience: Implement and optimize guest experience strategies that focus on conversion, findability, maximizing guest engagement, and frictionless shopping. Tactics include, but are not limited to: traffic optimization, site taxonomy and attribution management, navigation, facets, sort, internal search optimization, item level content, cross-sell/up-sell, and item data remediation and attribution.
• Data-Driven Insights: Utilize analytics to monitor key performance indicators across platforms, analysing guest behaviour, market trends, and competitive insights to inform campaign strategies.
• Cross-Functional Collaboration: Build strong partnerships across functional teams to align campaign objectives with broader business goals.
• Financial Accountability: Take ownership of campaign performance metrics, contributing to financial goals and profitability objectives.
• Communication:  Be clear, empathetic, and ensure timely interaction with team members & leaders to ensure guest needs are met, expectations are managed, and issues are resolved promptly, thereby fostering a positive and memorable experience.

Roundel Marketing and Sales Enablement:

• Knowledgeable in Ad tech / digital marketing sectors with prior experience in leading B2B accounts.
• Experience in streamlining processes, building SOPs to improve efficiency and effectiveness within the team.
• Ability to lead and oversee the production of marketing and sales enablement materials, such as case studies, whitepapers, presentations, training content, video productions, events.
• Ability to scope and develop business and resource strategies that effectively envision and drive business growth.
• Working with cross functional teams in liaison with US business teams, agencies and teams in Target in India (UI engineering, design, copy, Quality Assurance, Accessibility, Video production, & Technology)
• Strong project management skills, with the ability to oversee multiple initiatives, meet deadlines, and deliver high-quality outcomes.

Team Leadership:

• Develop and oversee team resourcing, identify gaps and opportunities in support of your accounts, and activate appropriate actions.
• Coach and lead teams through on-the-job experiences, connect resources, remove roadblocks, and provide feedback.
• Elevate team expertise by leveraging industry trends to influence and evolve team.
• Engage and inspire team to achieve challenging goals and high standards of performance.

Innovation:

• Recommend and drive new digital solutions that facilitate additional revenue execution strategies in support of revenue goals.
• Partner with Partner Solutions, Media Ops, Product, and Operations to drive innovation and support risk taking to enhance the guest experience and drive revenue growth.

Qualifications:

About you:

• Graduate in any discipline (preferably Marketing / Communication Management) or equivalent
• 9+ years total experience with 7+ years in Account Management or Account Planning or Content Strategy in the Digital space with ability to manage multiple large projects,site merchandising experience
• Team leadership & talent management experience is a must
• Experience with a large marketing / advertising firm or directly with a corporation
• Exposure to multichannel marketing creative & communication
• Strong understanding of digital and social platforms as well as their use in marketing
• Excellent project management and resource management skills
• Strong analytical skills with superior attention to details, resourceful, and self-motivated
• Excellent communication, presentation, interpersonal skills, and ability to tailor message as appropriate
• Proven ability to engage consistently and influence teams & stakeholders for better business outcomes
• Ability to collaborate with multiple business partners and work effectively with global teams
• Ability to work in a fast-paced environment & manage ambiguity
• Demonstrated ability to share actionable recommendations in a concise and persuasive manner
• Build a culture of creative thinking and innovation
• Strategic thinker, passion for creative, initiative driven 

Join Our Team:

If you're passionate about transforming guest experiences through data-driven strategies and thrive in a collaborative environment, we invite you to apply and make a meaningful impact at Target.

Useful Links:

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/diversity-and-inclusion