Sr. Prjt Mgmt Analyst – Multichannel Marketing

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our guests, guest segments and behaviours, business objectives, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Target in India Marketing delivers differentiating yet relevant marketing communication solutions across channels operating as an integrated ONE global team and it strives to bring excellence every time in how they create, connect and collaborate.  

A role with Target in India Marketing is an opportunity to work with some of the best in the business for marketing, strategy & digital and you’d lead/contribute to work that connects to millions of guests. Your influence will drive sales and grow brand love through work that’s guest-centric, on brand, category relevant and channel focused.

As a Sr. Project Management Analyst, Marketing you will operate at the intersection of your team and the business. At the core you are expected to lead projects at category level or deliver to business objectives working alongside with your team. You will be helping further Target’s strategies in playing a key role with great execution. You will be performing your role with minimal direction. You are expected to have a very good understanding of your functional area and design “how” creative work is accomplished by planning, organizing, managing and executing project plans/processes in addition to serving as the single point of contact & relationship manager for cross-functional teams (CFT).

As a Sr. Project Management Analyst, Marketing, you will:

• Project manage creative campaigns throughout the creative strategy- execution lifecycle
• Work closely with the Global stores marketing team to conceptualize, design and implement creative visual merchandising strategy
• Closely work with the creative/Design teams to deliver on creatives/concepts such as digital/social/offline media campaigns for clients or own brands
• Should be excellent in collaborating across various teams across digital, stores, social, loyalty and enterprise marketing teams
• Deliver Projects in alignment to the organization’s culture, products and imagery
• Collaborate with the strategy teams to come up with, revise and present design ideas
• Collaborate with the creative/design team comprising of Art Directors, Production Designers and Copywriters to ensure creative assets and quality are aligned to business needs
• Creating and managing a content calendar and scheduling deadlines for Stores marketing teams
• Managing and supervising stores marketing projects from beginning to end
• Develop, maintain and update comprehensive project files as well as documentation like instructions, charts and project tracking 
• Act as the single-point-of-contact between US Client Management team & Target in India Marketing CFT teams (Copywriting, Art Direction, User Experience, Quality Assurance, Accessibility, Media Operations, Media Trading & Optimization, & UI Engineering) and lead projects through the entire concept & activation phase
• Review & analyse campaign requirements, assess campaign creative feasibility, conduct campaign/creative briefing meeting, facilitate ideation and brainstorming sessions
• Be a thought and execution leader in marketing/advertising area and have the ability to drive the teams towards superior creative solutioning and campaign activation
• Setup operational aspects of campaign & ensure that the creative fulfills guest experience & business objectives
• Monitor & control the transition of campaign creatives / projects in each milestone
• Delve into effectiveness of the campaign creatives and use data to influence future campaigns
• Create & maintain appropriate documentation, prepare & share status reports / dashboards to appropriate stakeholders at set intervals
• Lead creative project management process optimization, documentation of processes, standards and guidelines
• Maintain deep digital expertise in assigned businesses/categories
• Lead /assist with special projects which could either be self-identified or assigned

About you:

• Graduate in any discipline (preferably Communication Management) or equivalent
• 8+ years total experience with 5+ years as Visual store merchandiser/Brand Manager in Retail/Fashion/FMCG brands/Account Management/Ecommerce OR as Creative Project Manager/ in the Mainline/ Stores marketing/Visual merchandising industry with ability to manage and execute multiple projects
• Proficiency of current visual merchandising trends and best practices
• Deep analytical skills when creating the content calendar & campaign lifecycle for  marketing campaigns across Stores.
• Ability to manage and execute multiple projects at the same time
• Exposure to multichannel marketing creative & communication
• Exceptional communication skills across all settings, ability to tailor message as appropriate
• Resourceful and able to work independently on filling in gaps of information

• Able to demonstrate flexibility in approach and adapt to changing priorities and requirements
• Has curiosity and drive for seeking and promoting new ideas, in combination with solid business judgment