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Sr. Analyst Guest Engagement

Apply Now Location: Target Corporation India Pvt. Ltd., Bangalore, Karnataka, India, 560045; job id: R0000218100
job family: Advertising & Promotion
schedule: Full time

About us:

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

As a Sr. Analyst Guest Engagement for the Loyalty team, you will contribute in delivering upon the Circle Guest Engagement strategies for Partnerships. You will work closely with partner brands to enable seamless Circle engagement rewards and experiences plans inclusive of program benefits, vendor partnerships, personalized content, early access, and promotions. 

In this role you will collaborate with both external & internal to Target stakeholders. Navigation would be key as including but not limited to following teams have to be aligned for most activations: Finance, Legal, PPCOE, Data Sciences, Merchant, Roundel, Finance, Product and Partner teams.

Ensure all rewards are meeting both guest expectations and business objectives. As you work towards delivering “Value for Circle Members”.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. 

  • Aid Decision making for leadership - Help evaluate partnerships involves research and benchmarking.
  • Navigate through multiple stakeholders/dept/teams to onboard Partners.
  • Define the terms of engagement – by ensuring it’s in service of Program Ambition and deliver upon those with guest at the center.
  • Design campaigns to drive awareness, comprehension, and utilization of loyalty at Target.
  • Build A/B tests for guest learnings to ensure the opportunities and optimization of current financial and marketing plans.
  • Monitor results and communicate to stakeholders on necessary actions to achieve goals.
  • Create/Adjust processes to ensure adherence to scalable and repeatable best practices to support product and business.
  • Represent and drive loyalty integration within key company strategies, including major seasonal events, and strategic initiatives
  • Lead projects that span multiple teams within marketing, Finance, Legal, operations, PPCOE, Merchants, Product, Digital, Stores, & Data Sciences +more

To achieve these outcomes, your role will need to engage in the following activities:

  • Lead with the guest
  • Creating compelling guest and business cases to support the engagement strategy in fulfillment of Target Circle Partnership Strategy
  • Maintain daily interaction with key stakeholder to ensure success of Target Circle
  • Build strong, trusted relationships through regular collaboration with both External and Internal Partner teams. (PPCOE Strategy, Marketing Loyalty, Finance, and Merchandising DMMs, Stores, Digital Partners technology teams, including product owners, engineers, and data sciences analytics teams)
  • Report and develop weekly action plans on KPI results and on drivers of variance
  • Analyze root cause using both internal and external reporting tools and drive strategy adjustments as required
  • Deliver guest and financial metrics in support of Target Circle

About You

  • Bachelor’s degree or equivalent relevant work experience
  • MBA in Marketing would be desirable.
  •  5+ years related work experience (strategic partnerships experience would be a plus)
  • Strong financial acumen for both retail and cost accounting metrics
  • Ability to manipulate large data sets in Excel, SSAS financial data manipulation. Know-how of basic forecasting techniques.
  • A master collaborator who can inspire trust and confidence with a range of partners
  • Management of financial performance
  • Demonstrated leadership and decision-making skills
  • Strong written and oral communication skills
  • Excellent analytical and problem-solving skills
  • Self-Starter, ability to work independently, strong initiative
  • Strong planning and organizational skills        
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