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Sr Analyst Loyalty Marketing

Apply Now Job ID: R0000051751 schedule: Full time Location: Target Corporation India Pvt. Ltd., Bangalore, Karnataka, India, 560045;
Description:

About us:

Target is one of the world’s most recognized brands and one of the leading retailers of America.

Fueling the continued success of one of the world’s most beloved and recognized brands, is a distinctly capable, creative and innovative Marketing organization. Target Marketing, is well known for inspiring and surprising guests, we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

As Sr. Analyst Loyalty Marketing, You will help drive higher guest engagement and improved guest relationships through Target’s Loyalty Program – Target Circle. To achieve this, you will:

  • Implement the Lifecycle Marketing strategies and plans with utmost accountability
  • Deliver insights and analytics that measure our performance and improve our marketing and media decisions
  • Lead the discovery, interpretation and communication of meaningful data patterns that inform innovation for greater guest loyalty
  • Leverage data, customer insights and competitive information to support the development of marketing tactics
  • Contribute to executing on the strategic direction and evolution of the Target Circle Program through Life Cycle Marketing
  • In partnership with Channel Owners and creative teams, you will optimize continued engagement with our Target Circle guests, focusing on key conversion drivers and maximizing guest engagement
  • Identify, prioritize and construct actionable guest segments to unlock new opportunities that create value
  • Help develop compelling messaging that drives behaviors, targeting individual guests across our portfolio of communication channels, which will allow you to drive key metrics for our Loyalty Program

Core responsibilities of this job, are described within this job description. Job duties may change at any time due to business needs.

About You:

  • Bachelor’s Degree
  • Master’s Degree with specialization in Marketing preferred
  • 5-8 years’ experience in the Marketing domain
  • 3-5 years of CRM / Customer Lifecycle Marketing experience
  • Ability to interpret data to strategize Marketing tactics
  • Knowledge and experience of multi-channel targeted marketing
  • A passion for data and strong problem-solving skills
  • Self-motivated individual with passion for marketing
  • Understands critical drivers and set priorities appropriately
  • Excellent listening and communication skills
  • Great articulation and presentation skills
Apply Now

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  • Business Operations, Bengaluru, Karnataka, IndiaRemove

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