Sr Analyst - Performance & Insights - Roundel

About us: 

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target.  

Roundel, Target’s retail media network, offers the world’s leading advertisers industry leading digital advertising solutions.  More than ¾ of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best-in-class marketing outcomes!  We design and deliver impactful marketing for brands and their agencies resulting in engagement

Pyramid Overview:

At its core, Roundel is about using Target’s rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right time? That’s Roundel. It works on Target’s platforms, like Target.com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests’ digital journey.

Role Description:

As a Sr.Analyst Performance & Insight, you will report, track, and provide analysis for the key accounts/vendors and Roundel campaigns. Reporting is an evolving LOB and our measurement teams are constantly working on innovating new methodologies; you’ll need to be a team player, learn quickly and share the knowledge with the team/peers by conducting trainings, creating documentation. In addition to generate recap reports, the Sr. Analyst Performance & Insight, carries a mind-set of asking/understanding the why behind why. One needs to understand the context of various media metrics, combine them with the learnings obtained from the historical data for campaign/vendor/products and derive actionable insights.

He/she should also be skilled in consulting with clients on media performance and next steps. As a client consultant, he/she will need to have a deep understanding of media trends and technologies, excellent research and analytical skills, and strong communication and interpersonal skills to effectively engage with clients and help them achieve their media goals.

Target has developed cutting-edge in-house leading methodologies to track and generate accurate performance results. The need is for a data expert, leading the way in data discovery, both proactively and by request, to identify key insights and trends.

One must be keen to learn in-depth implementation of various analytics, measurement tools at Target and devise best practices to utilize/provide suggestions to improve them

The core competency of this role is insight generation and client/advertiser consulting.

Responsibilities:

• Connect with the partner teams/stakeholders in US and in India to help deliver the recaps with the meaningful insights

• Work closely with the strategy, operations and optimizations team; generate reports and be able to translate the campaign metrics into a media journey; then work backwards on identifying/feeding the suggestions for future strategies.

• Understanding the Target’s vendor profiles and their support tiers to cater/help peers cater to the specific expectations of the Sales team and vendors.

• Combining the individual recaps of the vendor to generate Quarterly/annual recaps and create category level insights

• Consultative engagement with clients to share media performance and partnering with them to help achieve their brand strategy.

• Ensure data accuracy, as well as reporting output quality control. Troubleshoot and identify root causes for data inaccuracy- manual v/s system errors

• Identify, select and extract relevant data from various internal and external sources

• Carry out quantitative and qualitative research to produce media evaluation reports. These are then used to evaluate/improve the effectiveness of marketing campaigns.

• Work with the cross functional teams and identify the areas of automation and work with the Enterprise products teams to automate processes.

• Connect with the data teams and provide suggestions in the areas of data modelling/predictive data modelling for predictive analysis 

• Stay updated with the over-all trend and guest behavior in the retail industry and being able to relate the results to derive market level insights

• Proactively recommend innovative ideas and opportunities

About You:

• Minimum 7 years of experience in the domain.

• Bachelor’s degree in a quantitative field (computer science, statistics or related)

• Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally

• Strong analytical and modeling skills, proficient at conceptualizing and implementing solutions to business problems.

• Experience in developing campaign performance insights

• Expertise in consultative engagement with clients

• Takes full accountability of tasks and focusses on solving problems, eradicate roadblocks

• Adaptable to changes, open to learn new skill sets and work consciously towards it

• Continuous drive to improve performance by deriving actionable insight from complex datasets.

• Ability to judge and quantify results of advertising (i.e., understand true value of ROI, impact of results, compare actual results to benchmarks) and know what to do with this information (how to optimize placements, make recommendations etc.)

• Exceptional attention to detail, organizational and analytical skills. Ability to multi-task and work within a rapidly changing environment.

• Genuine curiosity with how things work; motivated, self-starter

• Strong communication skills and desire to work in cross-functional groups; strong writing skills

• Exceptional understanding of the digital measurement space, analytics tools/pixels  

• Expert in Microsoft Excel, DOMO, Tableau, Adobe Site Catalyst

• Knowledge of ad serving, Ad Networks and overall landscape required. Familiar with reporting dimensions and metrics of various ad/reporting servers- DFP, DCM, FB ad manager, Criteo etc.

Useful Links-

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/diversity-and-inclusion