Sr. CopywriterApply Now Job ID: R0000061247 schedule: Full time Location: Target Corporation India Pvt. Ltd., Bangalore, Karnataka, India, 560045;
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Target Creative is the in-house creative agency dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.
As a Senior Digital Copywriter, you will be a part of the Target Creative team that shapes the digital presence of Target. You’ll develop innovative and effective digital marketing that builds brand equity, strengthens guest loyalty and, ultimately, drives sales. Specifically, you’ll use your skills, experience and talents to create content for Target.com and email marketing – driving digital creative projects from initial concept to launch, while crafting both editorial and promotional copy written in a Target brand voice that’s clear, concise and easy-to-navigate. You’ll be challenged to merge guest insights and data with creative best practices, personal experience and instinct, while staying up to date on emerging trends, innovations and advancements in the digital creative and ecommerce industries—especially in relation to SEO. You’ll also be empowered to adapt to competing demands and shifting priorities, while ensuring the accuracy of your own copy. In this position, you’ll ultimately champion the organization’s purpose, values and direction, while supporting Target Creative’s strategies, goals and objectives. You’ll seek creative solutions to overcome obstacles. You’ll provide feedback, coaching and guidance when ap-propriate to enhance others’ skill development. And you’ll be tasked to promote sharing of expertise and continuous learn¬ing across the organization.
We’ll support you along the way with individualized onboarding, as well as personal and career development to help you grow as a strong Senior Digital Copywriter. The exciting part of retail? It’s always changing! Core responsibilities of this job are described within the above job description. However, job duties may change at any time due to business needs.
• Four-year degree or equivalent experience
• 4+ years of digital/ecommerce copywriting experience
• Deep knowledge of ecommerce and digital marketing best practices, particularly in regards to SEO
• Ability to tailor your writing to a specific brand voice and work quickly to meet deadlines
• Skilled in managing and executing complex projects/clients at many different stages
• Strong communication and presentation skills
• Portfolio of samples showcasing creative work
What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.experience our culture