About us:

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our guests, guest segments and behaviors, business objectives, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Target in India Marketing delivers differentiating yet relevant marketing communication solutions across channels operating as an integrated ONE global team and it strives to bring excellence every time in how they create, connect and collaborate.  

A role with Target in India Marketing is an opportunity to work with some of the best in the business for marketing, strategy & digital and you’d lead/contribute to work that connects to millions of guests. Your influence will drive sales and grow brand love through work that’s guest-centric, on brand, category relevant and channel focused.

About This Opportunity

As a Sr, Creative Strategist, you will synthesize qualitative and quantitative research into cultural, competitive, and human truths that build to powerful insights and inform creative solutions. You will connect and collaborate with partners across marketing, media, and creative to develop comprehensive strategies that deliver on enterprise business goals and objectives. You will support channel specific deliverables within broader seasonal, brand campaigns, and internal strategic initiatives ranging from branding to events, ensuring coordinated and cohesive messaging that connects with our guest and team members and inspires desired behaviors. You will be responsible for authoring assignment briefs that clearly communicate channel specific needs, broader strategic considerations, the job to-be-done, and supporting research and context. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Roles and Responsibilities

Use your skills, experience and talents to be a part of ground-breaking thinking and visionary goals. As a Sr. Creative Strategist, you'll:

Understand Guest and Business needs through Secondary research Unearthing and Compiling Guest insights relevant to the category or body of work Understand and convert Marketing and Business needs into a Creative Brief Document that will help Creative Teams build a compelling creative output Working with Cross Functional Teams to understand success metrics Understand campaign results and business results to suggest changes required to the creatives Co-lead resource and creative assignments, operationalize creative capabilities to support the business and drive growth Review & analyze campaign requirements with Cross functional teams Contribute to various phases of end-to-end process as Creative Strategy expert Maintain deep digital expertise in assigned businesses/categories Be a thought leadership in your area of expertise and have the ability to closely work with and drive the team towards superior creative output Contribute towards process improvements, documentation of processes, standards and guidelines Apply problem solving skills and think critically to create opportunities for innovation

• Four year college degree
• 8+ year’s experience in brand strategy, creative strategy, account planning, digital marketing planning, marketing planning, design thinking or e-commerce
• Strategic thinker with experience synthesizing information to generate actionable insights
• Passionate about understanding emerging social, cultural, and industry trends.
• Strong conceptual thinker
• Compelling writer and presenter
• Ability to author clear, concise, and inspiring creative briefs
• Excellent oral and written communication skills
• Strong organization skills
• Ability to develop strong relationships
• Ability to facilitate and clarify project expectations, objectives, and deliverables
• Demonstrated ability to effectively navigate ambiguity
• Ability to manage multiple projects in a fast-paced environment
• Innovative thinking in building brands and driving results through collaboration, agility and leading best in class development and execution of strategies
• Adept in understanding brief and campaign development, brand building, repositioning, marketing communications and leading with consumer-first insights