About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.

Pyramid Overview:

At its core, Roundel is about using Target’s rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right time? That’s Roundel. It works on Target’s platforms, like Target.com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests’ digital journey.

As an Sr.Media Analyst, you will leverage your position as a subject matter expert in digital ad operations to meet the needs of brand category marketing and Target Media Network (TMN) digital businesses.

This position is responsible for executing exceptional ad operation practices to launch digital campaigns (Ad Manager and Campaign Manager).  You will focus on flawless execution, maintaining the Ad Ops standards we set for Target.  You will participate and enforce key business enhancements in relation to tagging, trafficking, creative rotation, dynamic capabilities, third-party verification and compliance and all other ad ops related functions. This vital role will lead workflow automation development to continuously evolve our ad operations practice and ensure stringent compliance and enhanced productivity and efficiencies. The ideal candidate for this role will have vast experience in ad operations with track record for executing a multitude of various campaign types, including both scale and complexity. 

The candidate for this role must have a data-driven approach and an eye toward technological advancements that will make Target first-to-market in the digital media space. You will focus on efficiencies through automation in order to ensure goals are consistently achieved.  An ability to multi-task with an eye for detail is a must.

Responsibilities

Serve as Sr. Ad ops expert owning the set-up, management, and execution of several of our top accounts, while maintaining a high quality standard for the Advertising Operations

• Serve as a trafficking expert owning the set-up, management, and execution of several of our top accounts, while maintaining a high quality standard for the Advertising Operations department to ensure 100% accuracy and to exceed client expectation

• Own and support all pre- and post-launch trafficking responsibilities and inquiries

• Work closely with different teams, like Media Strategy, Account Management, Sales etc.

• Anticipate and identify issues with campaigns and ad-creative set-up, and provide troubleshooting support for trafficking issues related to creative, trafficking tags, etc.

• QC Media Plan set-up, and process ad trafficking requests accurately and efficiently:

• QA of trafficking sheets (identification and remediation of issues),

• Assign creative to appropriate placements as detailed in the trafficking sheet

• Implement business rules as instructed in the trafficking sheet

• Implementation of additional ad tracking code (e.g. verification, MOATs etc.)

• Generation, testing, and QA tags and trackers (identification and remediation of issues)

• Solving issues regarding creative specs, campaign set-up and tracking

• Implement, review and QA creative assets, tags, and tracking codes to ensure proper delivery and tracking of campaigns

• Knowledge/keeping track of the latest trends associated with online marketing like PMP, RTB, Video, App and Native advertising operations.

• Resolve a high volume of queue-based tasks with a primary emphasis on productivity and accuracy against strict deadlines and SLA's

• Resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements

• Collaborate with team members by providing guidance on how to continually improve operational processes, supporting systems and communication channels where needed

• Act as a strategic partner within account teams; providing consultation to clients on the correct setup of campaigns, tagging of clients sites, and the use of web technologies to meet client needs

• Complete ad server and campaign audits using checklists to ensure accuracy and completeness of campaign, including go live workflows

About You

• Possess a professional degree, preferably M.B.A/ B.Tech from a top-tier university or equivalent

• 8+ years’ experience in digital ad operations and/or digital compliance

• Complete understanding and familiarity of tools in digital ecosystem (DSPs, DMPs, Ad servers, etc.)

• Experience managing a high volume of tasks and comfortable with prioritization of work irrespective of time.

• Experience in digital ad operations, account management or technical support

• Experience with a wide variety of creative/ad serving vendors (e.g. DCM, Sizmek, Celtra, etc.)

• Experience with multiple third-party verification partners such as Moat, IAS, Double Verify, White Ops Collaborate closely with our development team on all Ad Server technical issues and updates

• Conduct technical troubleshooting and resolve any issues identified as related to Ad Operations

• Experience with various third-party tag specs including brand studies, DMPs, etc.

• Experience with troubleshooting discrepancies, creative tag setup issues, delivery issues and other issues from a technical support perspective

• Highly self-motivated and well-organized with strong verbal and written communication skills

• Strong sense of urgency and demonstrates initiative 

• High degree of professionalism and high sensitivity for confidentiality

• Ability to solve problems creatively and effectively

Useful Links:

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/diversity-and-inclusion