Sr. Project Management Analyst, Marketing-Events

(A)

About us:

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers. Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our guests, guest segments and behaviors, business objectives, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Target in India Marketing delivers differentiating yet relevant marketing communication solutions across channels operating as an integrated ONE global team and it strives to bring excellence every time in how they create, connect and collaborate.  

A role with Target in India Marketing is an opportunity to work with some of the best in the business for marketing, strategy & digital and you’d lead/contribute to work that connects to millions of guests. Your influence will drive sales and grow brand love through work that’s guest-centric, on brand, category relevant and channel focused.

(B)

As a Sr. Project Management Analyst, Experiential Marketing we are looking for an experienced Project Manager to enhance our Events and Experiences team. As a project manager in this team, you will be tasked with the development and implementation of event strategies for our internal and external audiences. Your role will be part of conceptualizing event ideas that align with our objectives with the cross functional team (CFT) and ensure flawless execution for an unforgettable experience. Collaborating with various partners, including external agencies, business teams, legal, communications, procurement team and social teams, will be integral to bringing teams vision to life and providing a comprehensive event experience.

The ideal candidate is collaborative, flexible, has a positive attitude and thrives in a fast-paced environment. You’ll demonstrate creativity, integrity, attention to detail, a highly developed sense of quality and accountability.

(C)
As a Sr. Project Management Analyst, Experiential Marketing, you will:

• Work as a manager to lead event execution; manage end to end events taking place internally and externally
• Lead and manage all events and conferences through all the project phases – Initiation, planning, execution and closure
• Create and manage entire lifecycle of event from start to finish, going through all process from scoping, request for quote, working with procurement to identify the right vendor, doing technical analysis of these vendor and finally executing the event and closing it
• Act as the single-point-of-contact between Target in India Marketing CFT teams (Creative, User Experience, Accessibility & UI Engineering) and lead projects thru the entire concept & execution phase
• Lead /assist with special projects which could either be self-identified or assigned
• Collaborate with communications teams to execute detailed communication plans designed to communicate and promote events
• Work on the ROI and budget allocation to deliver the event in timely and on budgets
• Maintain, communicate and track event successes on a daily basis
• Oversee all associated event operations: third party oversight, compliance, budget management, approvals etc.

(D)

About you:

• Graduate in any discipline (preferably Event Management, Communication, Journalism and Marketing) or equivalent
• 8+ years total experience with 4+ years as Event Manager / Account Manager /Client Servicing in the event industry with ability to manage and execute big and complex events and conferences
• Should have a good idea about all the technical aspects of event management in physical and hybrid setting
• Worked on Big conferences with speaker management, content management, setting up process, logistics, stakeholder management and planning the show flow
• Strong organizational and project management skills
• Experience planning and executing large-scale and smaller-scale events that are brand-relevant and very high quality
• A passion for detail and an ability to think creatively is critical
• Takes ownership, exercises strong judgment. Ability to work independently as well as part of a team to ensure the needs of the group are met
• Excellent oral and written communications skills, exceptional communication skills across all settings, ability to tailor message as appropriate
• Able to think and react quickly during event execution and able to work fluidly when overseeing events
• Willingness to work in fast-paced environment and beyond traditional business hours when necessary
• Strong proficiency in Excel, Word & PowerPoint
• Exposure to multichannel marketing creative & communication
• Resourceful and able to work independently on filling in gaps of information.

• Able to demonstrate flexibility in approach and adapt to changing priorities and requirements