Category Content Lead
Product Content Lead
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you curious about the guest and can see the shopping journey through their eyes? Then you’ll have success on the Digital Operations team, whose goal is to offer guests a seamless online shopping experience across our platforms—including Target.com and the store network’s fulfillment capabilities. Here, you’ll collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization, simplicity and intuitiveness.
As a The Product Content Category Lead, you will serve a key role in Data Strategy at Target. This position will have ownership over Product Content Strategy for a category, including editorial copy, image direction, video, feature content, size & fit information, product title SEO enhancements, rich media, as well as defining and managing 3rd party Content Provider contracts and relationships within their category. Lead development of content strategy for a given category, partnering closely with Site Merchandising, Item Managers and Merchants. Develop a cohesive Product Content plan, determining the appropriate mix of data and content necessary to enhance the Guest Experience through robust, curated product detail pages. Determine and build an acquisition strategy for assigned categories, and build out delivery tactics using vendors, internal creative and design teams, 3rd party content providers, and agency partners. Images: benchmark competitive landscape to understand relevant photography style and User Generated Content needed to create the best guest experience. Features & Long-Copy: Collaborate with internal partners (PD&D, packaging, Food Scientists, Item Managers, and SEO) to identify important product attributes for use in long-copy and feature content on PDP. Implement the best format for copy and feature content based on category needs. Vendor Negotiations (3rd Party Content Providers): Work with relevant 3rd party data providers, partnering to align services provided, contract pricing, contract negotiations and relationship management. Product Title: Understand Google Trends and Internal search trends to advocate for improved Product Title work within the Item team. Size & Fit: Manage the creation of size & fit collateral. Working with the Product Content Planner, develop goals for product content coverage and conversion impact that reflect best-in-category content positioning for the digital channel. Develop standards for Enhanced Product Content
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
- Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred
- 5-10years experience within Product Content, Marketing, Site Merchandising, Item or Merchandising
- Digital, e-commerce experience highly preferred
- Proven leadership and decision-making skills
- Strong partner relationship skills/planning organization
- Assertivenes and strong initiative to drive change
- Detail orientation with high degree of accuracy
- Ability to be flexible, adapt quickly and work with ambiguity/strong problem skills
- Strong communication, presentation skills
- Strong execution skills, self-motivated, able to set work plans and prioritize
- Self-starter and able to thrive in a highly dynamic evnironment
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.experience our culture