Experiential Marketing Lead
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Target Creative is the in-house creative agency dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media, experiential and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.
Experiential Marketing at Target is an integral part of the marketing mix and is leveraged to connect with everyone from the general public to influencers, media and community partners. Within Target, experiential activations have played a large role in helping make Target an iconic brand – from an immersive holiday experience like Target Wonderland to creating a fashion show on the side of a hotel – experiential excellence and innovation is part of Target’s brand DNA.
As an Experiential Marketing Lead you will drive experiential strategy for select campaigns and categories of business, finding the right moments and the right activations to bring the Target brand to life. You will partner closely with Brand & Category Marketing, Media Strategy, Creative, PR, Social Media and others to craft a plan that elevates the brand and promotes deep engagement and sharing of the experience. You will work with some of the best agency partners in the business as well as the world-class Target Creative team to dream up and execute industry-leading experiences that consistently deliver on strategic objectives.
On any given day, you will be simultaneously concepting, planning and executing several programs of varying scale. You will act as the project hub; drafting briefs, driving timelines, budget and keeping working teams informed both internally and externally. You will define resource needs based on size, scope and budget. You’ll provide vendors and agency partners on-going direction and feedback throughout the process. You’ll track metrics to influence future planning. This position reports to the Director of Experiential Marketing.
- Bachelor's degree
- 7+ years of experience
- Strong marketing background with an emphasis in Experiential, preferably with additional experience in Social Media and/or PR – you know what it takes to bring an experience to life
- Demonstrated strategic thinking around how Experiential fits into the marketing mix
- Demonstrated ability to synthesize information, think critically, and communicate effectively, including the ability to clearly present concepts and ideas to all levels of management
- Ability to embrace ambiguity (even be energized by it!)
- Curiosity around learning new things, uncovering new opportunities and staying current with culture
Be able to think fast on your feet to resolve issues that arise in an ever changing fast paced environment.
Exhibits integrity, creativity, ingenuity, and resourcefulness
Ability to travel, work evenings, weekends and some holidays to support execution