Insights Analyst, RoundelApply Now Job ID: R0000088426 job family: Digital Marketing schedule: Full time Location: 33 South 6th Street, Minneapolis, Minnesota, United States, 55402-3601;
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role within Roundel is an opportunity to be part of a strategic priority business for Target. Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.
As a Roundel Reporting, Insights & Analytics Analyst, you’ll tell the story of our marketing strategies in partnership with some of the world’s most recognized brands. Working holistically at both the account and brand level, you will lead analytics of digital media campaigns. As these opportunities are identified, you will manage the end-to-end reporting processes, including reviewing and being accountable for measurement plans, partnering with cross-functional teams to understand and adhere to various media specs across channels. As a critical thought partner internally, you will be relied upon to be a data and reporting expert supporting merchandising and marketing priorities for your assigned category. This position reports to the Senior Manager, Reporting, Insights & Analytics. This is a fantastic opportunity to join an amazing team that was awarded “2017 Digital Marketer of the Year” and further your digital media career. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
- Four-year degree or equivalent experience
- 1-3 years of relevant experience
- Strong analytical skills and ability to judge and quantify results of advertising and know how to present recommendations
- Ability to synthesize datasets to build a compelling story
In-depth understanding of the digital marketplace
- Methodical, well-organized, and detail-oriented
- Genuine curiosity with how things work; motivated, self-starter
- Excellent written and verbal communication skills
- Advanced knowledge of Microsoft Excel and PowerPoint
- Experience with data visualization tools (DOMO, Data Studio, Tableau)
- Experience with web analytics tools (Adobe Analytics, Google Analytics, Webtrends)
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.experience our culture