Lead, Account Management (Search), RoundelApply Now Job ID: R0000085165 job family: Account Management schedule: Full time Location: 33 South 6th Street, Minneapolis, Minnesota, United States, 55402-3601;
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Roundel is Target’s entry into the media business; an advertising sell-side business built on the principles of first party (people based) data, brand safe content environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating within the media marketplace.
As Lead, Account Management (Search), Roundel; you will work to develop holistic, integrated search marketing approaches across digital channels and platforms for the top strategic accounts within Roundel. You have a deep understanding on the search ecosystem from platform and bidding fundamentals to data, insights and reporting. You are client-centric individual that has highly productive and professional relationships. You will use your strong communication skills, strong customer orientated skills and media experience to tell the story of Roundel’s key differentiators in the marketplace. You are the key contact for high-level annual planning to program level strategies. You will attend client meetings and consult to understand category trends and marketing needs. You will own authorship and inputs for client campaign proposals as it relates to search marketing. You will present strategic recommendations based on your client’s key objectives, through compelling and effective guidance on specific media tactics and creative inputs. As part of program development, you will build audience strategies, media mix allocations, creative and media strategies that are aligned to client’s priorities and rooted in category and brands insight, as well as leverage historical media performance. You will stay up to date on industry trends both in the retails and digital advertising landscape, looking for opportunities and tests to bring to your client to further elevate the level of service you bring to your client. You will partner closely with various cross-functional teams; including but not limited to Vertical Account Management, Reporting & Insights, Analytics, Agency Development and Vertical Sales Teams, Trading & Ad Ops, and Channel Development to deliver and execute effective results. You are someone who is passionate and habitually curious about the digital space and is always looking for creative ways to extend campaign messaging and objectives through various media channels. You have the ability to see the big picture as well as tactically problem solve to remove roadblocks from moving business forward and are proactive as providing resolution.
- Bachelor’s Degree; Minimum 6-10 years of proven digital media planning, marketing experience or equivalent experience with a focus on Search marketing
- Strong understanding and experience within Digital Marketing and Media
- Hands on experience with media planning systems and tools; such as Google, Criteo, Operative One, DCM, DFP or a similar ad serving platform as well as 3rd party advertising platforms such as a Kenshoo, Marin Software or SA360.
- Ability and passion to drive results and thrives in an ambiguous environment
- Ability to articulate and defend media direction to internal and external stakeholders.
- Exceptional attention to detail, organizational and analytical skills.
- Superior time management and multitasking to handle multiple concurrent projects and campaigns
- Exceptional understanding of the full media planning process—from strategy and plan development to execution.
- Ability to build partnerships and maximize relationships with both internally and externally.
*This role potentially open to additional locations*
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
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