Lead Creative StrategistApply Now Job ID: R0000115431 job family: Advertising & Promotion schedule: Full time Location: 33 S 6th St, Minneapolis, Minnesota, United States, 55402-3601;
Lead Creative Strategist; Audience
Target is an iconic, beloved and well recognized brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Target Creative is the in-house creative agency dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.
As a Lead Creative Strategist, you will be responsible for developing creative briefs that transform marketing strategies into immersive experiences that help our guests connect more deeply with the brand, specifically working on our “Black Beyond Measure” Campaign. Your expertise in uncovering and providing unique and unexpected insights informed by guest, cultural and business research, will fuel big ideas and innovation. You will clearly define creative opportunities and align creative strategies and solutions across all media types to achieve business and marketing objectives. You will inspire creativity, motivate behavior and guide the creative process to ensure all deliverables are grounded in the needs and wants of the guest. We’ll support you along the way with robust onboarding, as well as personal and career development, to help you grow as a Lead Creative Strategist.
Core responsibilities of this job are described within this job description.
Job duties may change at any time due to business needs.
- Four year college degree
- 7-10 years experience in brand strategy, creative strategy, or marketing planning
- Experience facilitating engaging workshops
- Strategic thinker with experience synthesizing information to generate actionable insights
- Experience marketing to a diverse audience preferred
- Ability to author clear, concise, and inspiring creative briefs
- Experience working with teams to establish and/or reposition brands
- Excellent oral and written communication skills
- Strong organization and presentation skills
- Ability to build strong partnerships and negotiate across the organization to gain agreement.
- Ability to facilitate and clarify project expectations, objectives and deliverables
- Demonstrated ability to effectively navigate ambiguity
- Ability to direct multiple projects in a fast-paced environment
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.experience our culture