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Lead, Guest Experience Management, Roundel

Apply Now Job ID: R0000086621 job family: Account Management schedule: Full time Location: 33 South 6th Street, Minneapolis, Minnesota, United States, 55402-3601;

About Us

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers. 

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. 

A role within Roundel is an opportunity to be part of a strategic priority business for Target. Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.

The Program Management team is comprised of digital marketing experts with a deep understanding of Target creative guardrails, operations and the guest experience. They will steward the brand, drive end-to-end process management ensuring on-time delivery and operational excellence.  As a Lead Guest Experience Management, you will develop and execute e-commerce experience strategies, from top to bottom of the funnel, with an eye on both driver and destination. Here, you’ll apply your expertise for digital merchandising, guest experience development and curation. Bring your grasp of online testing, data and analytics to ensure that the guest experience online is as convenient, intuitive and satisfying as can be. You will bring a strategic, innovative mind-set to all that you do

As a Lead, Guest Experience Management you will be responsible for:

  • Experience. Develop seamless and inspirational digital strategies for top priority Roundel brands and global events. Lead execution in close partnership with internal clients and stakeholders. Optimize complex digital strategies for Roundel brands that focus on conversion, maximizing guest engagement, and frictionless shopping. You'll employ tactics including but not limited to site taxonomy and attribution management, traffic analysis, navigation, facets, and internal search.
  • Content Strategy. Plan brand-building, category-optimized site content. Oversee and drive the development of short and long-term guest experience strategies. Take complex business priorities and distill them into guest-centric experiences. Provide business context to creative teams for execution, ensuring content is revenue-driving, on brand, and impactful.
  • Analytics. Monitor, understand, and utilize data and key metrics from multiple and varied sources (devices and platforms, guest behavior, market trends, and competitive insights) to optimize short-term performance and to inform long-term strategies. Provide and present in-depth insights to partner teams, identify performance opportunities.
  • Cross-Functional Partnerships. Establish strong cross-functional and cross-channel partnerships across Roundel, Target and externally. Influence and leverage other teams within the broader organization.

Other responsibilities included in this position include contributing to the ongoing execution of guest experience roadmap, such as gathering and analyzing data, presenting results and making recommendations. This individual will also accountable to execute against best practices for owned and operated landing experiences. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

  • 4 year college degree or equivalent experience.
  • 8+ years’ experience in Site Merchandising, E-commerce, User Experience, and/or Retail.
  • Deep business acumen with an entrepreneurial, revenue-generating mindset.
  • Must have strong technical acumen and creative sensibility.
  • Strong written and verbal communication skills, including demonstrated ability to share actionable recommendations in a concise and persuasive manner.
  • Strong analytical and quantitative skills, including financial and business metrics.
  • High level of initiative and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions.
  • Demonstrated experience in strategic and cross-functional influence, planning and execution.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

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  • Marketing, Media and Communications, Minneapolis, Minnesota, United StatesRemove


What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.

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