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Lead Product Owner - Marketing Technology

Apply Now Job ID: R0000088724 job family: Technology Product Management schedule: Full time Location: 33 S 6th St, Minneapolis, Minnesota, United States, 55402-3601;

Lead Product OwnerUS– Marketing Technology

About us:

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Roundel is an opportunity to represent the company in the sales of digital media, advertising and custom marketing campaign solutions to the national media and advertising agency market. Focus for this role will be on campaign set-up and analysis, including execution, testing, delivery, QA, reporting, and analysis. You will partner with account management to ensure proper creative execution and alignment to media and business strategy and objective. You will work closely with peers in Target India to traffic and QA all onsite and external media.

As Lead PO,you will work in the product model and partner with Product Owners to develop a comprehensive product strategy, fulfill related roadmap, support and troubleshoot existing products, and help deliver the business objectives (OKRs) for Marketing products. You will need to leverage the knowledge of Marketing product, as well as, customer feedback and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product. You will help in the discovery, analysis, and development of core measurement products, services, and tools. You’ll serve as an in-house expert on measurement capabilities, marketing analytics, data across marketing channels, and technology related to measuring the various marketing channels, including Digital, Social, and Traditional Marketing.This is a key role in our growing Marketing Measurement strategy and will advise Target on industry best practices, technologies, processes, and products.  Job duties may change at any time due to business needs.

About the Job:

This is an exciting, fast paced role that favors those who stay ahead of the industry and push themselves to be better every day. Clean and articulate documentation skills are necessary to collect connect and coordinate across all the teams, systems and people that play critical roles in your ability to deliver. You will be part of a team that manages all Roundel Clients and will have access to other thought leaders and experts working on similar work streams. 

As a critical thoughtpartner,you will be goaled against an ability to drive growth and innovation in the relationship with your assigned Partner. This is a fantastic opportunity to join an amazing team that was awarded “2017 Digital Marketer of the Year” and further your digital media career. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

  • Use your experience and talent to be a part of a ground-breaking team focused on selling best in class, data-first Marketing Technology to progressive, US based Brands and Media platforms 

  • Collaborate withCPG and Tech partners to build privacy safe data solutions 

  • Use your deep knowledge ofLiveRampand theiridentity,audienceand onboarding capabilities

  • Demonstrate your extensive knowledge of CCPA compliance, data security, data encryption/protection and cascading data protection

  • Design test and deploy newsolutionsin the evolving safe haven(aka Clean Room) space

  • Embrace a fail fast, Agile attitude

  • Understand and adhere to the principles of data quality management, Agile, Data Privacy and modern marketing best practice. 

  • Work collaboratively with appropriate Tech teams to manage security mechanisms and data access governance

Product Teams at Target are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable. Product teams have one shared backlog that is inclusive of all product, technology,discovery and design work. 

As a Lead Product Owner, you will work in the product model and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your respective product.  You will need to leverage the knowledge of your product, as well as, customer feedback and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product.You will lead a product and work in unison with engineers, UX designers, data scientists and business partners to deliver a product.

You will be the “voice of the product” to key stakeholders to ensure that their needs are met and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders. 

You will encourage the open exchange of information and viewpoints, as well as, inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours. Job duties may change at any time due to business needs. 

Job Requirements

  • 4-year college degree (or equivalent experience)

  • 6+ years of retail experience or equivalent domain experience

  • Strong communication skills

  • Experience with technology and ability to facilitate communication between business and technology teams 

  • Experience working in an agile environment (e.g. user stories, iterative development, scrum teams, sprints, personas)

  • Proven ability to lead a body of work with cross functional partners

  • Extensive knowledge of Mar Tech and scientifically advanced data products

  • Demonstrate ability to explore and quickly grasp new technologies to progress varied initiative

  • Experience in at least one coding/scripting language

  • Experience in querying and analyzing and working with data languages and platforms (SQL)

  • Comfortable with true ambiguity; we are a startup within alargecompany

  • Excellent storyteller but can also double-click into technical detail;
  • Comfortable talking to an executive one minute and an engineer the next
  • Ability to collaborate and ideate on the fly, this includes white boarding, technical design documents and other constructive conversation
  • Knowledge ofBigDataand Cloud Architecture – GCP, AWS, Hadoop
  •  Excellent analytical, time management, collaboration and problem-solving skills 

    Americans with Disabilities Act (ADA)

    Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

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