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Lead UX Product Designer – Ad Tech, Roundel(Remote Or Hybrid)

Apply Now Location: 1000 Nicollet Mall, Minneapolis, Minnesota, United States, 55403-2542; job id: R0000274033
job family: User Experience & Interface
schedule: Full time

About us:

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Roundel is Target’s entry into the media business with an impact of $1B+; an advertising sell-side business built on the principles of first party (people based) data, brand safe content environments and proof that our marketing programs drive business results for our clients. We are here to drive business growth for our clients and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. Roundel is a key growth initiative for Target and lead the industry to a better way of operating within the media marketplace.

About the Job:

As a Product Designer on the Roundel Ad Tech Operating System Team, you’ll be responsible for building, maintaining and optimizing a design system for Roundel’s Self Service Advertising Platform. You’ll craft UX strategy, drive and facilitate product discovery through testing and research, sketch concepts, define interaction and visual design with the support of the design system, and build prototypes. You’ll balance innovation with thoughtful iteration to drive great outcomes for our business. You will influence product strategy and design standards across the organization to drive the design of Roundel experiences, collaborating with your fellow designers, product owners, and software engineers.

Target UX Designers live at the crossroads of empathy and technology. They strive to understand the meaning and impact that a product has with a user.

What you’ll be doing:

  • Leading the standardization, interpretation, and guardianship of Roundel’s design systems

  • Defining design standards across the platform, guiding proper usage and compliance

  • Writing and maintaining UX documentation on design elements, patterns, layouts, and user flows, including usage guidelines and best practices

  • Helping to craft the vision for our design systems by identifying new opportunities and prioritizing enhancements

  • Effectively using data and feedback to uncover the right problem areas to solve for

About you:

  • 5+ years of experience in UI design, service design, information architecture or equivalent experience designing responsive web applications 

  • Experience conducting user interviews and usability testing remotely 

  • Proficiency with modern design tools like Figma, Sketch or Adobe xD

  • Work well independently while being an exceptional collaborator and influencer 

  • Able to successfully lead projects and initiatives involving multiple cross-functional teams 

  • Able to gracefully articulate and defend design decisions to peers, partners, and leaders; a storyteller 

  • A portfolio showcasing a high level of craft with a strong foundation in interaction design and visual design

  • An ability to influence strategy by engaging product and engineering partners  

  • An ability to evaluate and manage competing priorities and timelines 

  • A passion for navigating complexity and making sense of ambiguity 

  • Excellent collaboration and influence skills 

The application process will include a series of interviews as well as a portfolio review of specific work samples and case studies that showcase your approach, process & outcomes.

This position may be considered for a Remote or Hybrid work arrangement based on Target’s needs.  A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Remote work arrangement means the team member works full-time from home or an alternate location that’s not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. The salary range is :(min) USD - (max) USD. Pay is based on several factors which may include, but are not limited to education, work experience, certifications, labor markets, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

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