Measurement Strategy Lead, Roundel(Remote Or Hybrid)Apply Now Location: 1000 Nicollet Mall, Minneapolis, Minnesota, United States, 55403-2542; job id: R0000328842
job family: Business Intelligence Reporting & Analytics
schedule: Full time
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
As a Fortune 500 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America’s leading retailers.
Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It’s how we care, grow, and win together.
A role within Roundel is an opportunity to be part of a priority business for Target. Roundel is Target's media business, a sell-side business built on the principles of first party (people-based) data, brand safe environments, and proof that our marketing programs drive business results for our clients. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.
As Measurement Strategy Lead, Performance & Insights you will…
Play an integral role in socializing and elevating Roundel’s measurement methodology as well as enhancing our approach to measurement partnerships (with internal and external stakeholders). This will require leveraging a detailed understanding of the digital advertising measurement landscape to improve how we communicate our measurement capabilities to clients and agencies. You will work in close partnership with a diverse stakeholder group across Roundel and broader Target to implement these strategies – ensuring robust cross-functional alignment at each step of the way. You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a good understanding of marketing, media products, and the digital industry.
A successful candidate will be an integral member of the Roundel Performance & Insights team (“P&I”), specifically reporting to theDirector of Measurement Strategy and Analytics.
Serve as SME on Roundel’s measurement methodology (including attribution and incrementality) and act as a trusted advisor to the P&I team
Partner with the Go-To-Market team to introduce new measurement features to clients as well as P&I and sales teams
Participate in key client meetings to discuss and explain Roundel’s measurement methodology
Lead MMM strategy for Roundel, including our playbook for leveragingclient created MMM results, and developing data and insights partnerships with key MMM vendors
Lead P&I partnerships with media agencies, including education and data partnerships
Act as liaison with internal product teams for 3rd party measurement partnerships and initiatives
Serve as a P&I voice in product measurement conversations, representing P&I and client POVs in new feature development and changes to methodology
Act as an expert on testing and measurement betas as part of Learning Plans (a key deliverable that powers joint business plans between Roundel and top clients)
Who You Are:
Bachelor's degree or equivalent experience
8+ years of experience in Marketing Analytics and Measurement, or equivalent experience in an organization
Comfortable navigating ambiguity, demonstrating a bias for action to drive business results
Expert on key marketing measurement techniques such as Multi-Touch Attribution, Incrementality (Lift), and Media Mix Modeling
Experience creating measurement partnerships and playbooks from the ground up, and bringing others along
Experience leading cross-functional initiatives and partnering with Product and Sales teams
Adept at explaining complex measurement concepts in a simple way to advertisers and internal partners
Excellent written and oral communication skills
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Supply Chain Facility or reach out to Guest Services at 1-800-440-0680 for additional information.Application deadline is : 03/09/2024
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