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Media Channels & Activation Analyst

Apply Now Location: 1000 Nicollet Mall, Minneapolis, Minnesota, United States, 55403-2542; job id: R0000176622
job family: Social Media
schedule: Full time

JOIN US AS A MEDIA CHANNELS & ACTIVATION ANALYST

Join the Target Media Channels & Activation team and help make the multi-channel shopping experience as simple, secure and enjoyable as a visit to your local Target store!

As a Media Channels & Activation Analyst, you'll help implement pioneering strategies and tactics that drive traffic and sales for Target while creating a fast, fun experience that inspires guest loyalty. Use your skills, experience and passions to be a part of groundbreaking thinking and achieve visionary goals.

Responsibilities include:

  • Drive traffic and sales for Target by leveraging data to support day-to-day channel operations through:
    • Scheduled reporting and analysis leading to insights for publication
    • Ad hoc data pulls and analysis in support of leadership
    • Analysis of core business and media performance
    • Special projects for channel support
  • Assist managers in executing media through multiple channels, this role will dedicate a significant portion of total time to supporting the Affiliate channel with responsibilities including:
    • Technical validation and troubleshooting
    • Promotion and business priority aggregation and dissemination
    • Baby registry support, reporting and internal partner management
    • Data feed management
  • Manage cross-functional Marketing projects and initiatives
  • Analyze reporting results to identify opportunities and strengths as it relates to the competitiveness of Target’s Digital Media Program
  • Research and summarize findings on new and emerging ad technology
  • Support budgeting, billing and forecasting processes and routines across channels (with specific monthly routines for Affiliate channel)
  • Develop learning materials about channels leveraged for internal education
  • Perform User Acceptance Testing (UAT) for tagging and analytics
  • Lead small project work
  • Troubleshoot business critical issues as they transpire

Requirements

  • BA/BS in related field required

Desired Requirements

  • Advanced competency with Microsoft Excel
  • Experience with web programming (HTML, CSS, JS)
  • Experience with database management (SQL, Data Schemas, Relational Databases)
  • Demonstrated understanding of channel operations, execution, and economics
  • Demonstrated understanding of retail as it pertains to Target

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

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  • Marketing, Media and Communications, Minneapolis, Minnesota, United StatesRemove

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