Principal Product Manager - Roundel Self Service Ad Platform(Remote Or Hybrid)Apply Now Location: 1000 Nicollet Mall, Minneapolis, Minnesota, United States, 55403-2542; job id: R0000263845
job family: Technology Product Management
schedule: Full time
As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.
Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It’s how we care, grow, and win together.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Roundel is Target’s entry into the media business with an impact of $1B+; an advertising sell-side business built on the principles of first party (people based) data, brand safe content environments and proof that our marketing programs drive business results for our clients. We are here to drive business growth for our clients and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. Roundel is a key growth initiative for Target and lead the industry to a better way of operating within the media marketplace.
As the Principal Product ManagerSelf Service UI, you will guide an engineering team to help develop a product strategy, vision, and related roadmap, set key business objectives (OKRs) for Roundel’s homegrown self-service advertising platform.TheSelf-ServiceAd Platform is responsible for delivering advertising services such as media planning and activation for Roundel’s clients (e.g. advertisers and ad agencies) to create, run and manage advertising campaigns themselves. They are accountable to building an adaptive architecture for multiple user scenarios and will ensure the visual design and flows are intuitive, consistent with the Target brand and provide value for our userbase. They will partner with a team of UX designers and engineers and collaborate across multiple product teams.
In addition to leading an internal product strategy, you will be responsible for integrations with other existing internal systems and several third-party software systems. Familiarity with integrating third party tools such as Salesforce, Financial Force, DocuSign, and Workfront is necessary. Competitive Ad Tech software experience ideal(e.g.Meta, Criteo, Basis, etc.).
The right person for this role is highly capable of leading through influence across business, operations, and technology. You have experience working with engineering teams and can work with and inspire directly and indirectly across the board. You have a great track record of delivering complex projects and have impressed your stakeholders at all levels with your ability to communicate both written and verbally. You have demonstrated problem-solving capabilities across both technical and non-technical teams. You know how to scale resources, processes, and tools to support a fast growing, start-up like business.
Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable. Product teams have one shared backlog that is inclusive of all product, technology and design work.
As a Principal Product Manager, you will work in the product model and will lead the development of a comprehensive product strategy and set key business objectives (OKRs) for your respective product domain. You will need to leverage extensive knowledge of your product, as well as, customer feedback, key data and analytics, and other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product.
You will be the “voice of the product” to all outside stakeholders advocating for your product and ensuring their needs are met and that the product team is getting the leadership and support that it needs to be successful. You will need to cultivate strong relationships across the enterprise in order to drive collaboration and alignment with key partners and stakeholders across pyramids.
You will develop and actively maintain a product roadmap outlining prioritization for the customer themes, technical needs, and design challenges to be delivered and you will be accountable to make final decisions on scope and prioritization relative to the product backlog. You will be accountable to create and manage product objectives and key results, key metrics for your product, as well as related P&L impacts.
You will oversee progress against product backlogs to ensure work and priorities are in line with the product strategy while prioritizing themes, epics, and stories, to ensure work focuses on those with maximum value that are aligned with the product strategy. Job duties may change at any time due to business needs.
Four-year degree or equivalent experience
10+ years of technical product experience, AdTech required
Experience working in an agile environment (e.g. user stories, iterative development, scrum teams, sprints, personas)
Strong analytical skills with experience in hypothesis-driven decision-making
Experience with technology and ability to facilitate communication between business and technology teams
Experience managing a project portfolio across multiple stakeholders and product lifecycles
Previous experiences managing 3rd party solutions large and small for a large set of users
Proven ability to lead a body of work with cross functional partners
Respects, appreciates, and values diverse voices and approaches
Committed to creating equitable experiences and fostering an inclusive team
Strong communication skills
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.experience our culture