Senior Copywriter, BilingualApply Now Job ID: R0000059758 schedule: Full time Location: 33 South 6th Street, Minneapolis, Minnesota, United States, 55402-3601;
SENIOR COPYWRITER – Bilingual, Hispanic Guest focus
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Target Creative is the in-house creative agency dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.
As a Senior Copywriter, you’ll take a lead role in championing ideas and shaping the voice for multi-channel campaigns within the Multicultural space with a concentration on our Hispanic Guests. As part of the broader Target Creative team that drives the marketing vision of Target, you’ll develop innovative and effective creative solutions that build brand equity, strengthen guest loyalty and, ultimately, drive sales. You’ll leverage your knowledge to concept and execute work that celebrates, reflects, and helps build and maintain meaningful connections with our Hispanic Guests. You’ll use your skills, experience and talents to develop big-picture ideas that live across all digital, social and other media channels, while working closely in collaboration with a specialized team of Art Directors, Designers, Creative Directors, Project Managers and Strategists. You’ll then be responsible for bringing each idea to life by crafting headlines, scripts and supporting copy that are consistently in tune with the Target brand voice and grounded in each project’s individual strategy. You’ll also help lead in the preparation of pitches and presentations, as well as see all work through every phase of production. Additionally, your responsibilities will include advocating for greater empathy and a deeper understanding of Hispanic Guest needs, collaborating with other writers on the Target Creative team to ensure that their work effectively resonates with Hispanic Guests, as well as being tasked to stay current with cultural trends and think strategically about how to show up for this audience.
In this position, you’ll ultimately champion the company’s purpose, values and direction, while supporting Target Creative’s strategies, goals and objectives. And we will support you along the way with a robust and individualized onboarding, as well as ongoing personal and career development to help you grow as a strong Senior Copywriter. Responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
What we’re looking for:
- 4-year college degree and/or equivalent experience
- 3+ years of multicultural marketing experience and/or a mastery of writing for a Hispanic audience.
- Highly fluent in Spanish and as well as English languages
- Portfolio of creative work showcasing exceptional creative and conceptual writing across a wide range of business or brand categories and channels
- Deep knowledge and expertise of best practices across all media types
- Idea-first messaging approach and ability to apply a strategic lens to writing
- Skilled in managing and executing complex projects at many different stages
- Comfortable working within white space and ambiguity
- Strong communication, interpersonal and presentation skills
- Ability to provide feedback, coaching, guidance and mentorship on writing.
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.experience our culture