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Senior Insights Manager - Guest Experience

Apply Now Location: 1000 Nicollet Mall, Minneapolis, Minnesota, United States, 55403-2542; job id: R0000150259
job family: Business Process & Operations
schedule: Full time

Senior Insights Manager, Guest Experience Insights

Target is an iconic brand, a Fortune 50 company, and one of America’s leading retailers.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, curious, and accomplished Insights organization. We study our guests to discover new needs and insights, then craft every interaction to build brand love and drive growth. We are market experts who insist on a clear and cohesive understanding of our business objectives, guests, their behaviors, our business strategies to drive success. Our commitment to partnering both internally and with external partners enables us to understand our guests deeply, inform short- and long-term business decisions, and position Target for long-term success within an increasingly competitive environment. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. 

A role on the Enterprise Insights team means being a champion for our current and future guests and inspiring the organization to act in their best interest. Your influence will guide actionable strategies with a clear foundation of information and insights.

As a Sr. Manager, Guest Experience this role will be focused on supporting our customer experience initiatives by uncovering opportunities to elevate the physical and digital experience to create equity building experiences. You will be responsible for uncovering opportunities and identifying insights from syndicated and secondary data, qualitative and quantitative primary research. We are seeking someone who is comfortable working in all stages of the research process – including knowledge gap analysis, crafting learning agendas, drafting project RFPs and questionnaires/research protocols, interpretation and meaning making, strategic implications, story-driven deliverables, and immersive learning sessions for key internal partners. Someone with the proven ability to work in a fast paced environment will be a great fit in this role.


  • Bachelor’s degree required, advanced degree a plus

  • Minimum of 5+ years consumer insights experience

  • Well-versed in designing and leading a broad array of mixed methodology insights/strategy research projects

  • Knowledgeable with different methods of quantitative and qualitative research

  • Experience analyzing syndicated and secondary data sources, as well as macro trend analysis

  • Strategic thinker who can turn insights into implications for a business or marketing strategy

  • Collaborator who can effectively influence a diverse set of stakeholders both horizontally and vertically


  • Understanding of retail, shopper marketing, or experience insights and frameworks (e.g. journey maps)

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

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  • Business Operations, Minneapolis, Minnesota, United StatesRemove


What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.

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