Senior Reporting and Insights Analyst
Target is one of the world’s most recognized brands and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role with Target Media Network (TMN) is an opportunity to represent the company in the sales of digital media, advertising and custom marketing campaign solutions to the national media and advertising agency market. Focus for this role will be on campaign set-up and analysis, including execution, testing, delivery, QA, reporting, and analysis. You will partner with account management to ensure proper creative execution and alignment to media and business strategy and objective. You will work closely with peers in Target India to traffic and QA all onsite and external media.
As a Senior TMN Media Operations Analyst, you’ll execute marketing strategies in partnership with some of the world’s most recognized brands. Working holistically at both the account and brand level, you will lead activation and analytics of digital media campaigns, including managing traffic, optimization, and reporting site and third party served campaigns. As these opportunities are identified, you will manage the end-to-end launch and reporting processes, including reviewing and being accountable for new media and reporting plans before trafficking, partnering with account management teams to understand and adhere to various media and creative specs across channels; tagging and troubleshooting digital media plans through use of third party ad server, and proprietary products; managing issue escalation processes; providing optimization strategies holistically across the campaign channels based on unique campaign objectives; and ensuring plans and execution will provide end of campaign reporting accurately, efficiently and effectively. As a critical thought partner internally, you will be relied upon to be a data and reporting expert supporting merchandising and marketing priorities for your assigned category. This position reports to the Senior Manager, Media Operations and Analytics. This is a fantastic opportunity to join an amazing team that was awarded “2017 Digital Marketer of the Year” and further your digital media career. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
• Four-year degree or equivalent experience
• 4+ years of relevant experience
• Strong analytical skills and ability to judge and quantify results of advertising and know what to do with the information
• In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms and tag management solutions.
• Experience with ad servers, DFP, DCM, Sizmek, etc. and order management tools, Prisma, Operative
• Methodical, well-organized, and detail-oriented
• Genuine curiosity with how things work; motivated, self-starter
• Strong written and verbal communication skills
• Expert in Microsoft Excel
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
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