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Senior Site Merchandiser – Digital Experience Strategy

Apply Now Location: 1000 Nicollet Mall, Minneapolis, Minnesota, United States, 55403-2542; job id: R0000381451
job family: Site Merchandising
schedule: Full time
The pay range is $69,000.00 - $124,200.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

As a Senior Site Merchandiser on the Digital Marketing Strategy & Experience team, you will elevate Target’s in-store experience to the digital space, driving top-of-funnel engagement across Target.com and the Target app. You’ll develop and execute guest engagement strategies that optimize digital performance, improve conversion, and deliver seamless, joyful shopping experiences.  You will bring a strategic, innovative mind-set to all that you do.

 You will serve as a consumer-obsessed digital marketer delivering engaging experiences for weekly key enterprise initiatives (this role will focus mainly on the cross-platform Homepage experiences. The role requires a strategic digital marketing and merchandising mindset, business acumen, reporting & analytical skills, and creative sensibility.


The scope of your role includes:

Homepage Experience Strategy & Execution: Develop and implement Homepage experience strategies that drive engagement and support Target’s key priorities with optimized tactics, including relevancy & personalization. Translate internal business priorities and external insights into actionable plans that drive engagement, conversion, and demand sales. Synthesize enterprise & digital inputs on a weekly and monthly cadence to determine optimal translation to cross-platform Homepage experiences. Provide inputs to creative teams, and strategic direction to broader Site Merch team. Remain curious, flexible and drive pivots in-season in reaction to business, guest, and competition.

Analytics & Insights: Monitor key performance indicators (KPIs) across devices and platforms, guest behavior, and market trends. Use these insights to refine strategies, influence cross-functional teams, and inform business decisions. Provide routine reporting on performance metrics, offering deep insights for continued optimization. 

Cross-Functional Leadership: Establish strong partnerships across Digital, Marketing, and Loyalty teams to create cohesive, high-impact digital experiences and traffic driving strategies.

Innovation & Continuous Improvement: Continuously identify opportunities for innovation in merchandising, technology, and processes. Proactively drive progress, improvement, and advancement to enhance guest experiences. Identify A/B test opportunities, and leverage results to inform go-forward strategies.

Results & Financial Accountability: Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive guest engagement and topline sales.


Core responsibilities of this job are described within this job description. Job duties may evolve over time due to business needs, tools & processes, etc.

About you:

  • Four-year degree or equivalent experience

  • 4+ years of e-commerce experience, ideally in a Site Merchandising role

  • Thrives in a fast-moving, highly visible role, demonstrating a bias for action

  • Remains calm under pressure, showcasing flexibility and nimble problem solving

  • Strong written and verbal communication skills with the ability to present to varying levels of leadership

  • Business acumen with an entrepreneurial, revenue-generating mindset

  • Must have both strong technical acumen and a creative sensibility

  • Demonstrated experience in strategic and cross-functional influence, planning and execution

  • High level of initiative and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions

  • Strong analytical and quantitative skills, including financial and business metrics in addition to site metrics

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.

Application deadline is : 02/21/2025
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