Social Innovation Lead(Remote Or Hybrid)

Apply Now Location: 1000 Nicollet Mall, Minneapolis, Minnesota, United States, 55403-2542; job id: R0000377593
job family: Digital Marketing
schedule: Full time

The pay range is $89,700.00 - $161,500.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture.

Target Social is well known for inspiring and surprising guests, and we pride ourselves on connecting guests to the products and experiences they love and expect from Target. Our team is comprised of Social Media experts who have a clear and cohesive understanding of our business objectives, holistic marketing strategies, guest segments and consumer behaviors. We study our guests to uncover new insights and craft every interaction to build brand equity and enterprise sales. We consistently strive to overcome barriers and measure for continuous improvement. Leveraging our collective assets, we foster a caring, supportive, and equitable team culture that rivals the experience our guests can only find at Target.

A role within Target Social is an opportunity to drive growth and innovation within team strategies and plans. AsSocial Innovation Lead, you will shape the future of social commerce, innovation and inform content strategies on behalf of Target and the social landscape. You will collaborate with partners across the enterprise (including the Social Content Team) to drive and support Target growth strategies. You will serve as a conduit between cross functional businesses, external platform partners and the social team. You will leverage social platform knowledge to inform cohesive and individualized platform strategies. You will be responsible forestablishing meaningful best in class platform relationships and innovative first to market testing experiences.

Principal Duties and Responsibilities

Refine and optimize social growth strategy and roadmap by continuously leveraging social analysis trends and performance
Collaborate with Content Strategy Team on meaningful and cohesive creativeplatform strategies (content trends, content measurement) including but not limited to, Meta (Insta|FB), TikTok, Google|YouTube, Pinterest)
Evaluate and monitor competitive social landscape and emerging platforms to inform social innovation and first to market experiences
Evolve quarterly and annual social insights and content analysis to empower cross functional engagement (GMS, Merchandising, etc.)
Partner with Digital Media Team to define a cohesive paid and organic social strategy
Establish user generated content strategy and unlock connectivity across Digital, Creative and Marketing Teams
Lead social newsletter routine, editorial content and iterations to drive awareness of social performance wins, opportunities and competitive landscape
Act as social consultant to broader enterprise + Target Marketing on external trends, competitive and emerging platform innovation and testing strategies
Responsible for building routines to share regular Social Innovation updates for broader team and socialize work in flight

About you:

8+ years of social media, digital, product, platform or channel strategy experience 
Experience with core social platforms Facebook|Instagram (Meta), Tik Tok, Pinterest, Google|YouTube, X, Bluesky
Thrives in ambiguous scenarios and leads with curiosity
Ability to consume analysis and identify trends to influence strategic innovation
Comfort driving clarity and process for stakeholders
Strong relationship and communication skills
Inspire and motivate enterprise, platform and agency partners to drive best in class social experiences

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs.  A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.  A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.

Application deadline is : 12/13/2024

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