Social Manger – Guest EngagementApply Now Job ID: R0000072154 schedule: Full time Location: 33 South 6th Street, Minneapolis, Minnesota, United States, 55402-3601;
MANAGER, SOCIAL CONTENT STRATEGY & GUEST ENGAGEMENT
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Target Marketing: Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role with Target Brand + Audience Marketing is an opportunity to create clear and compelling strategies that engage key audiences and drive brand equity and loyalty to increase Target’s share of shopping trips. You will apply your deep understanding of the marketing landscape and guest attitudes and behaviors to build industry-leading plans and content to achieve Target’s business objectives. You will connect across key partners, including Guest Insights, Media Strategy, Creative, Finance and Project Management. Your deep social expertise will support your assigned strategies to maximize relevance and competitive advantage. Your commitment to partnership and collaboration will rally internal and external partners across functions—from Marketing to world-class agencies to industry influencers. Here, you will be challenged to deliver the compelling, seamless and innovative work that inspires guests to choose Target.
As a Manager, Social Content Strategy and Guest Engagement, you will drive the development of Target’s reactive social content strategy across social platforms for your assigned categories. You will leverage and share social listening, guest-led & cultural insights to develop editorial and content plans that deliver on the prescribed objectives and audiences, and tap into real and near-time opportunities within the social and digital landscape to engage guests and new audiences. You will continually moderate guest conversation via social media channels at the local, campaign, and brand level to identify new and emerging opportunities to differentiate Target. You will own content planning and timeline mapping from concept to publish for your assigned categories and implement guest-centric editorial content via the established content framework. The Manager will coordinate and manage all go-to-market aspects of social content all the way through to moderation and engagement. You will maintain strong relationships and lead collaboration between internal (media strategy, marketing strategy (BCM), digital, creative, merchandising, legal, PR and Guest Relations) and external partners (platforms, creative agencies, media agencies, content creators) to ensure multi-channel integration and a unified brand experience. This role requires deep expertise in cultural trends and social behavior and the ability to balance guests signals with enterprise priorities to create or commission the right content at the right time for guests, leveraging brand, UGC, Influencer and new assets. The Manager will also aggregate and deliver best practices and key learnings (testing results, internal and external market research, guest-level insights and performance metrics) to optimize marketing activities and inform macro strategies that drive emotional connection or action.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
- Bachelor Degree
- 3-5 years of relevant work experience in social media and/or retail landscape
- Passion for social media, pop culture and retail
- Deep knowledge of digital and social platforms and ad units (Facebook, Instagram,
Pinterest, Twitter, Snapchat)
- Strong written & verbal communication + attention to detail
- Excellent time and project management skills; ability to work within tight deadlines
- Analytical, able to assess ROI and program effectiveness; experience with A/B and/or multivariate testing a plus
- Naturally curious, self-starter
- Must be able to work independently as well as cross-functionally
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.experience our culture