Sr Audience Manager, RoundelApply Now Job ID: R0000085171 job family: Digital Marketing schedule: Full time Location: 33 South 6th Street, Minneapolis, Minnesota, United States, 55402-3601;
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role within Roundel is an opportunity to be part of a strategic priority business for Target. Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.
As a Senior Audience Manager you’ll leverage a combination of strategic and technical skills to support the design and implementation of a unified, real-time, cross-channel, cross-platform view of the Target guest. Our team sits at the intersection of data, technology and marketing, leveraging what we know about our Guests to power performance-driven audience strategies for our clients. In this role, you will help craft a roadmap to build scalable, automated audience capabilities that will power both Roundel and Target Marketing campaigns. You will lead the business strategy and vision for these capabilities and partner with internal and external teams to make them comes to life. You will act as a subject matter expert for the team on data privacy and governance as it relates to consumer data collection, management, and usage for our media business and will consult with teams to ensure best practices are implemented and maintained. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
- Four-year degree or equivalent experience
- 8+ years of experience in digital marketing, including digital audience and segmentation
- Familiarity with data stewardship best practices as it pertains to privacy regulations (CCPA, etc)
- Ability to anticipate and prepare for long term trends, industry shifts and the evolving data privacy landscape
- Strong understanding of segmentation and personalization in digital and/or traditional media
- Experience developing strategic roadmaps and working in an agile framework to deliver incremental value
- Demonstrated analytical skills and data acumen, experience using Hadoop and GCP preferred
- Experience facilitating communication between business and tech teams, including presenting technical material to non-technical audiences
*This role potentially open to additional locations*
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.experience our culture