Sr Copywriter - Black Audience/MulticulturalApply Now Job ID: R0000148902 job family: Editing/Writing schedule: Full time Location: 1000 Nicollet Mall, Minneapolis, Minnesota, United States, 55403-2542;
As a Senior Copywriter, Black Audience, you will help develop creative that connects our brand with Black guests. You will use both creative skill and audience knowledge to concept and execute work that celebrates, resonates and furthermore helps to build and maintain meaningful connections with the Black community.
You will articulate Target’s brand (voice and culture) to infuse all work with an unmistakable Target approach. You’ll also understand cultural trends and think strategically about how to show up for Black guests.
Your work will live across channels, including Video, Social, Digital, Display, Direct Mail, and In-Store Experiences. You will collaborate with a broad team of Art Directors, Copywriters, Strategists, Project Managers, and Associate Creative Directors -- bringing Target brand and category campaigns to life, while infusing audience perspective. You will need to demonstrate strong copywriting and conceptual skills as well as help lead in the preparation of pitches and presentations, seeing all work through every phase of production.
In addition, you’ll be asked to step in to lead and guide work when needed and provide feedback, coaching and guidance when appropriate to enhance others’ skill development, including mentorships.
You will deliver on business goals and objectives, and advocate for empathy with your passion to understand guest needs. We will support you along the way with onboarding, as well as personal and career development, to help you grow as a strong Senior Copywriter. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
What we’re looking for:
- 4-year college degree and/or equivalent experience
- 5+ years creative multicultural marketing experience and/or a mastery of writing
- Portfolio of creative work showcasing exceptional creative and conceptual writing across a wide range of business or brand categories and channels
- Experience developing compelling work for Black audiences.
- Deep knowledge and expertise of best practices across all media types
- Idea-first messaging approach and ability to apply a strategic lens to writing
- Skilled in managing and executing complex projects at many different stages
- Comfortable working within white space and ambiguity
- Strong communication, interpersonal and presentation skills
- Ability to provide feedback, coaching and guidance along with leading project work
- Passionate about creating authentic multicultural marketing
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable,creativeand innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences theyexpect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors,strategiesand tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy,supportiveand open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Target Creative is the in-house creative agency dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design,marketingor brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.experience our culture