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Sr. Marketing Manager | Frequency Guest Marketing Strategy(Remote Or Hybrid)

Apply Now Location: 1000 Nicollet Mall, Minneapolis, Minnesota, United States, 55403-2542; job id: R0000348591
job family: Digital Marketing
schedule: Full time
The pay range is $89,700.00 - $161,500.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at

Sr Marketing Manager
Job Description

About us:

Target is an iconic, beloved and well recognized brand, a Fortune 50 company and one of America’s leading retailers.

Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Guest Marketing Strategy is an opportunity to create clear and compelling strategies and tactics that engage guests at every touchpoint. The objective of this work is to drive enterprise sales, increase market share and deliver an amazing guest experience that is uniquely Target with the long-term goal of increasing loyalty and master brand equity. Additionally, Guest Marketing Strategists provide connectivity across all key partners, including Guest Insights, Media Strategy, Finance, Operations and creative agencies. You will apply your deep understanding of guest attitudes and behaviors to build out industry-leading plans that achieve Target’s business objectives. Your broad Marketing expertise will support your assigned categories and campaigns to maximize relevance and competitive advantage. Your commitment to partnership and collaboration will rally & inspire internal and external partners across functions—from merchants to vendors to industry influencers. Here, you will be challenged to deliver the compelling, seamless and innovative work that motivates guests to choose Target.

As a Senior Marketing Manager, Guest Marketing Strategy of Essentials & Beauty, you will lead marketing strategy development, planning & execution and oversee owned brand activation while spearheading new initiatives to better serve our guest. This role requires strong business acumen and strategic thinking skills along with accountability and attention to detail. You will translate business goals and guest insights into actionable and measurable marketing strategies. In your role, you will manage relationships with internal teams, agencies and external partners while leveraging the channel expertise of a broad cross-functional team. Here, your ability to bring teams together to create holistic and effective marketing plans across many disciplines will enable us to meet the guest where they are. You will shape strategic narratives to gain buy-in from marketing leaders, external and enterprise partners alike.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree required, Marketing emphasis or major preferred

• 8+ years of related work experience

• Proven track record of driving successful strategic marketing strategy and bias for action to deliver flawless execution instrumental to enterprise success

• Curiosity and drive to deeply understand guest needs, segmentation and the business, and the ability to analyze, interpret and synthesize data into a compelling story

• Tenacity and courage to champion bold ideas, consistently strive to improve the work, learn from results and be the voice of the guest and business

• Proven leadership skills and ability to collaboratively engage key stakeholders across the organization at the right times to complex solve problems, while keeping partners informed, engaged and involved along the way

• Strong creative and media acumen with ability to leverage data to draft a compelling strategy and assess work against the defined strategy & objectives

• Marketing, brand or agency experience preferred

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs.  A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.  A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Supply Chain Facility or reach out to Guest Services at 1-800-440-0680 for additional information.

Application deadline is : 07/22/2024
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What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.

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