Sr Promo Marketing MgrApply Now Job ID: R0000080750 job family: Advertising & Promotion schedule: Full time Location: 33 South 6th Street, Minneapolis, Minnesota, United States, 55402-3601;
Senior Manager Promotions Marketing
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role with Target Promotion Marketing means that you’ll be part of a team that leads Target’s Value communication strategy and brings holistic promotional and value stories to life for Target’s guests. The team has a broad range of responsibilities including strategy planning & development, creative, execution and production. Promotion Marketing leverages a variety of print and digital media and is responsible for Target’s Weekly Ad, Digital Weekly Ad, Deal Finder Campaign and Printing Services.
As a Senior Manager Promotions Marketing, you will lead the value communication strategy for your designated business and seasonal campaigns guided by guest, competitive and business objectives. In partnership with the Pricing and Promotions Center of Excellence (PPCOE), you will identify top deal stories each week and guide on marketing support across paid external and owned channels. Your work will fuel promotional marketing campaigns that you will lead and drive and influence Category and Brand marketing campaigns influenced by Media and Marketing Effectiveness, Guest Insights and business results. You will leverage your strategic thought, understanding of the business and clear communication to build relationships across Merchandising and Marketing that enable guest-centric strategies to be realized.
- Four-year degree or equivalent experience
- 6+ years of related work experience; agency, brand marketing or merchandising experience preferred
- Self-starter with strong decision making skills and ability to lead a team
- Ability to manage and lead team members through change
- Proactively identifies areas of opportunity and takes action to drive change and improvement to close knowledge and process gaps as needed
- A natural problem solver with contagious curiosity for consumer, business and competitive trends
- Ability to interpret data and apply critical thinking to make media, content and budget decisions from learnings
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.experience our culture