Strategic Partnerships Manager; CreativeApply Now Job ID: R0000084073 job family: Advertising & Promotion schedule: Full time Location: 33 South 6th Street, Minneapolis, Minnesota, United States, 55402-3601;
Target is an iconic, beloved and well-recognized brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Target Creativeis the in-house creative agency dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and totake our guests—andourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy,design, writing,video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.
In this role, you will be responsible for scoping and negotiating all agency fees and develop (in partnership with law) supporting legal contacts for the marketing media partnerships. This role is responsible for benchmarking the organization’s best practices against the industry through gap analysis, roadmap development for improvements and building business cases for improvements in the areas of working models and negotiations strategies. As the owner of our external media partners, you will need to hold partners accountable to delivering their work product, connect work across teams and remove roadblocks that could impact goals and objectives. You understand agency capabilities and fee structure in order to effectively negotiate and contract with agency partners to concept and execute on-brand marketing projects.Participates in annual planning process to align agency partners and respective budgets to bodies of work across the Marketing organization specifically for Brand and Category Marketing, Store Experience Marketing, and Packaging / Brand development.Manage annual multi-million dollar agency fee budget and forecast throughout the year.Responsible for writing and negotiating scope of work agreements.Works cross functionally to monitor scope execution and proactively engages internal and external partners to problem solve when needed.Develops strong connections with agency and internal partners to foster hardworking and positive relationships.Influence process changes that unlocks agency efficiencies.Performance manage agency partners and internal teamsso we are getting the best output from our partners.
4-year college degree in Business or Marketing; or equivalent experience
3-5 years of experience in business, media or advertising industry
Strong leadership skills in relationship management (internal/external) and experience leading and influencing cross functional teams
Understanding/ability to learn, agency staff resource planning
Experience in negotiating contracts and pricing
Experience/interest in the media agency landscape
High financial acumen in budget management
Highly developed, concise and direct communication, both written and verbal
Strong analytical and critical thinking abilities
Self-starter, flexible, resilient and comfortable working in “grey areas” that are constantly changing
Ability to anticipate and solve complex problems and come to resolutions quickly
Proficient in Microsoft Office including Excel, PowerPoint and Word as well as other equivalent programs
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.
What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.experience our culture