Eligibility: The HBCU Design Challenge Contest ('Contest”) is open to residents of the 50 States and the District of Columbia, 18 or older at the time of entry, who are currently enrolled in a Historically Black College or University (‘HBCU”). Employees of Target, its affiliates, subsidiaries and their immediate families are not eligible to participate in the Contest. Void where prohibited by law.

Contest Period: Entries can be submitted beginning April 1, 2021 until 11:59 PM CST on April 30, 2021.

How to Enter: Following the detailed procedures identified on the HBCU Design Challenge website, Contest Participants (‘Participants”) have the opportunity to submit entries based on Design Project Option #1 and/or Design Project Option #2. They may choose to submit an entry based only on one of the design project options, or may choose to submit a maximum of two design project options (one from each category). Participants, however, are eligible to have only one entry become a contest finalist or winner. Submit only original designs for this competition.  Designs that have been previously used in any commercial manner (ie. for sale with anyone else) are not eligible for this Contest.

Judging Criteria: Entries submitted will be judged by a company-wide cross- functional team. The decisions of the judges are final. We will be looking for design solutions that meet the following six (6) criteria:

• Superior Design and Aesthetic Sensibility;
• Exemplifies Creativity and Original Thinking;
• Clearly Articulates a Solution to the Surfaced Design Question;
• Positive Impact on the Guests we Serve and the Communities we Operate in;
• Ability to be executed Physically on Apparel;
• Ability to be Sold in Target Stores and Online

Prizes: There are a total of nine (9) Contest Prizes:

First Place Prize Winners (3) - Total Value $11,405:

• $3,000 Cash prize
• 1 per) Apple MacBook Pro 16” (Space Gray) 2.4GHz 8-Core | 32GB RAM | Intel i9 Processor Turbo Boost up to 5.oGHz | 2 TB SSD Storage AMD Raedon Pro 5500M w/8GB of GDDR6 (Value $3,899.99)
• Snapchat Spectacles 3 AR Glasses: Capture your world in 3D (Value $380.00)
• One-year license for Sketch (Value $99.00)
• General Assembly On Demand UX Design Course (Value $3,950.00)
• Lurzer’s Archive Student (Value $77.00)
• Premium membership to NAL Media. The membership includes access to a mentor, chat functionality, opportunity to job listings, and a Talkspace discount.
• Exclusive 1-hour consultation with Target senior design leaders
• Possibility of having their winning design included in the Target Black History Month product assortment for sale in 2022
• Their story will be featured in our Black History Month marketing program

Runner-Up Prize Winners (6) - Total Value $3,425:

• $1000 Cash prize
• Apple iPad Pro 12.9” Display (Space Gray) Wi-Fi | 512GB Storage (Value: $1,299.00)
• Individual license for Sketch (Value $99.00)
• General Assembly Part Time UX Design Course (Value $950.00)
• Lurzer’s Archive Student (Value $77.00)
• Premium membership to NAL Media. The membership includes access to a mentor, chat functionality, opportunity to job listings, and a Talkspace discount.

All Participants Receive:

• An invitation to join Studio Connect, Target’s exclusive guest engagement app
• Access to view Target HBCU Design Challenge exclusive videos and webinars as a virtual introduction to Target’s product development process and team
• The opportunity to add Target HBCU Design Challenge as a line item on their resume

Winner Selection & Notification:

• Contest Finalists will be notified by email on approximately May, 15, 2021.
• First Place Prize Winners will be notified by email on approximately June 15, 2021
• Prizes will be awarded on approximately September 1, 2021.

Acknowledgments: By participating in this Contest, Participants are confirming that you understand that submitted concepts may or may not be part of Target’s previous, current or future business endeavors. By uploading a submission you agree to give Target a royalty free, irrevocable, perpetual, non-exclusive, license for incidental use of your submission in any form, media or technology now known or later developed, only for historical, promotional or marketing purposes.

Documents: All Finalists & Winners will be required to execute and return a Release/Wavier Agreement. In addition, First Place Winners will be required to execute and return a Conveyance of Intellectual Property Agreement that will assign all rights in the design to Target. No prizes will be awarded to an individual until they have met these requirement.Finalists are responsible for any prize taxes and will be issued an IRS form 1099 where required by law.