ensuring a sense of inclusion for all
Target champions a more inclusive society through creating an inclusive guest experience, having an inclusive work environment, ensuring we have a diverse workforce and leveraging our influence to drive positive impact on society. Target is a brand for all. We want all guests to feel welcome, valued and respected in every piece of marketing we create.
business case 2: How would you (re)design a piece of marketing at Target to ensure an even stronger sense of inclusion for all?
preparing your entry:
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- Review the business case descriptions, associated resources (videos, reports and articles) and program FAQs for additional context to inform your proposed solution(s).
- Develop a marketing solution for one or both business cases.
- Submit your entry via the online submission form(s)(Note: The submission period for this program is now closed). Entries will be reviewed and evaluated by a cross-functional team based on the judging criteria below.
After submission of your entry you can add this Marketing Ideation Program to your resume using the following language: "Competed in Target's inaugural Marketing Ideation Program to propose creative marketing solutions to key business priorities"
judging criteria:
Entries submitted to the Marketing Ideation Program are reviewed by a company-wide cross-functional team using the criteria below. We are looking for ideas and solutions that meet the following:
- Clear articulation and illustration of idea
- Creativity and original thinking
- Strength of strategic idea
- Impact on the guests we serve and communities we operate in
- Ability to be executed physically and digitally
Participation in the Marketing Ideation Program is entirely voluntary and does not create an employment relationship with Target. Individuals who do choose to participate will not be compensated for the time spent on their submission or for their submitted marketing solution.
The business cases presented may represent either an actual or hypothetical business challenge. By participating in this Marketing Ideation Program, you are confirming your understanding that these topics may or may not be part of Target's previous, current or future business endeavors. Furthermore, by uploading a submission on behalf of your and/or your team, you consent to give Target a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes.
