The 2024 HBCU Mural Challenge has arrived for its inaugural launch.

Our Target Store Design team is looking for ways to help Target create an even deeper connection with our guests and our community. HBCU students offer a unique perspective. We love the idea of cultivating relationships that put Target into consideration as applicants look for new career options. This year we are focusing on our guests in Atlanta, GA.

What’s the challenge?

For the 2024 Mural Challenge, you are asked to create a mural graphic/illustration that reflects the guests and community of the respective store. 

We have five (5) stores in the Atlanta, GA area that we want you to develop a mural design that will positively impact the community. Your artwork should not only pay tribute to Atlanta’s rich culture and history, but also bring joy and inspiration for positive progress within the communities for the future. 

We are excited to have you participate in designing murals for the following stores:

T0747 Lawrenceville, 875 Lawrenceville Suwanee Rd Lawrenceville, GA 30043
T0917 Snellville, 1905 Scenic Hwy N Snellville, GA 30078
T1964 Atlanta Edgewood, 1275 Caroline St Ne Atlanta, GA 30307
T2174 Conyers, 2195 Hwy 20 Se Conyers, GA 30013
T0373 Smyrna, 2201 Cobb Pkwy SE Smyrna, GA 30080

Review the above direction and use the guidance below to create your design submission.   

Designs should align with Target's purpose of bringing joy to all families.
Designs should be inclusive, for adults and/or children.
Designs must (1) be original, (2) not infringe on copyrights or other intellectual property rights, (3) refrain from using Target branding, and (4) not be in use or for sale elsewhere.
Create your mural concept in the aspect ratio provided [24 in wide x 7 in high – keeping all crucial elements within 22 in wide and 4.5 in wide]
You can create this concept in any medium, but keep in mind final art for images selected will need to be produced at a large scale.
Designs will need to scale to large sizes. If the applicant reaches the finalist phase of the competition, be prepared move from concept to final artwork. Target will work with winning applicants to translate artworks to acceptable formats for printing and installation.
Concept should be submitted by April 7, 2024, along with a short description of concept and inspiration behind the mural.
Concept should not be an advertisement for Target. No bullseyes need be included. This is a unique piece of art that will stand on its own.
When considering a color palette, your artwork should work well with red. The interior of Target uses a lot of red. Using red as an accent color ensures that your concept will be harmonious with the interior of the store.
Participants may not use AI tools to generate design in whole or in part.

How do I submit my design?

Submit your entry via the online submission form. Entries can be submitted beginning February 26, 2024 until 11:59 PM CST on April 7, 2024. By submitting your entry, you’re confirming that you have read and agree to the contest RULES. 

Who is eligible?
The HBCU Mural Challenge Contest (“Contest”) is open to residents of the 50 States and the District of Columbia, 18 or older at the time of entry, who are currently enrolled in a Historically Black College or University (‘HBCU”). Employees of Target, its affiliates, subsidiaries and their immediate families are not eligible to participate in the Contest. Void where prohibited by law. *Please see RULES for additional essential details.